$1.2M bootstrapped revenue
Co-founded Tribe — Australia’s first online unbundled legal service — and led all product design.
I design with intent — every choice should have a reason, and every reason should be clear. I value instinct, but I back it with rationale. I earn trust through clarity, candor, and a calm relentlessness — I’ll push for great work, but never at the expense of the people doing it.
↑ $2M in email-marketing revenue
Email campaign redesign focused on deliverability and accessibility — led to 50% YoY growth.
